The annual International Labor Communications Association (ILCA) Labor Media Awards recognizes excellence in labor communications. This year, the ºìÌÒÊÓÆµplaced first in the ILCA’s “Internet Awards – Best Use of Social Media – National/International Unions” category for our 2014 “Save the Metropolitan Opera” online campaign.
During summer 2014, contracts expired for labor unions working inside of the Metropolitan Opera – read more about the dispute here – and a campaign was launched: “Save the Metropolitan Opera.” The ºìÌÒÊÓÆµInternational Communications Department provided digital support for the Save the Met campaign by creating an online presence through Facebook, Twitter, and a website.
The campaign was carried out on the ground by members of ºìÌÒÊÓÆµLocal One (Stagehands), Local 751 (Treasurers and Ticket Sellers), Local 764 (Theatrical Wardrobe), Local 794 (TBSE), Local 798 (Make-Up Artists & Hair Stylists), Local USA 829 (United Scenic Artists), and Local 829EE (Bill Posters) who worked at the Metropolitan Opera.
The ºìÌÒÊÓÆµalso received ILCA awards in 2014 and 2013:
2014: First Place, General Excellence: Magazines
2013: First Place, General Excellence: Print and Internet/Website
First Place, Best Design: Internet
Second Place, Best Use of Social Media
